6 Ways Successful Leaders Harness the Power of Persuasion

May Persusaion White Paper

Each person has a preference for how they would like to be influenced. Selecting the best influence tactic is important to achieve the desired outcome with a person or group. Effective leaders understand the way others want to be influenced and apply the right tactics to build alignment and commitment. To shape direction, alignment, and commitment through interactions with others, leaders must be skilled in 6 areas:

  1. Understanding and navigating organizational politics: Organizations have formal and informal structures. Understanding and effectively navigating through complex political situations require political insight. Leaders adjust to the reality of corporate politics and are sensitive to how the organization functions.
  2. Creating visibility: To create new opportunities, effective leaders stand out and get noticed by others while staying authentic. They are careful to allow their team members to shine while not over-promoting themselves.
  3. Building and maintaining personal trustworthiness: Leaders ask others to take risks along with them. Therefore people must believe in the leader and their leadership. Leaders must show integrity and be widely trusted.
  4. Leveraging networks: Forming and nurturing a network of relationships is invaluable in today’s interconnected world. Networking allows leaders to generate new experiences and to tap into the skills and vision of others.
  5. Clear communication: Writing and speaking clearly and briefly and applying a variety of communication styles helps leaders to get the message across and to ensure the right impact.
  6. Motivating others: By motivating others leaders create a climate in which people become engaged and empowered. Leaders understand the needs, styles, and motivators of others. People will like working with and for those leaders and will be more receptive to their influencing.

Influencing, Manipulation, and Power

Influencing is different from manipulation. Influencing is a process and is characterized by a positive intention in the interest of the persons influenced and of the organization. Trust is at the core of the relationship between the influencer and the people influenced. The leader or person who exercises influence builds trustful relations, is transparent about the goals, the purpose, and his or her values. There is no hidden agenda, and the leader does not abuse any psychological or other weaknesses of the person who is influenced. Positive and effective influence results in alignment and commitment.

Influencing affects, shapes, or transforms opinions, behaviors, and actions. While power often is associated with control in hierarchical organizations, leaders at all levels in the organization can leverage different bases of power to influence others.

In this White Paper, we explore the power of relationship, the power of information, and the power of expertise; and how these techniques are essential for the leader to influence others, with or without formal authority.

Click here to read the full White Paper.


“Leadership is not about titles, positions, or flow charts. It is about one life influencing another. – John C. Maxwell