How to Ignite Passion…
By having fun!
Alfie, one of 2009’s “Michigan 50 Companies to Watch”, transformed both their branding and corporate culture in the autumn of 2008. The entire team came together to create the new mission statement and to determine their core values: integrity, effective communication, creative vision, attitude, excellence, and customer delight.
Last August, Bonnie Alfonzo, Alfie’s President and CEO, awarded $500 cash to the winner of Alfie Idol; the company’s first annual talent competition. The only requirement — incorporate the Alfie mission and values.
It was a amazing to see the team bring down the house with tunes such as Call Me, Sweet Caroline, and Tomorrow, just to name a few.
For the grand finale the entire team preformed Summer Lovin’ from Grease. Everyone had a blast!
Watch this and get inspired!
Keep in mind… just a few months ago this was an very shy production team.
[youtube=http://www.youtube.com/watch?v=xBPTCobWehU]
Wow great lyrics, you girls and one guy rock.
The idea was great for team work and creativity.
This is great stuff Bonnie! Congratulations on inspiring your team. The fact that they all participated and had so much fun and invested so much time together is outstanding. Watching the videos made me laugh and appreciate the value in teamwork!
All I can say is “what imagination!” and what a great way to inspire teamwork. Well done.